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Getting your site to the top of the search engines can be a daunting task, but if successful, you’ll be reaping the benefits for years to come! SEO is one of the best investments a company can make.
Search Engine Optimization (SEO), in a nutshell, is optimizing a website to achieve high rankings for desired terms in major search engines. The process of SEO is not scientific and always changing. SEO is different than paid search engine advertising, in that it doesn’t just bring traffic to your site, but helps to establish your web presence as an authority in your market. While the short term benefits from paid search engine advertising can’t be argued, as soon as you end your campaign, your website will likely lose the vast majority of the traffic it was receiving. On the other hand, optimizing your site for search engines and building a strong portfolio of backlinks can literally provide a continuous stream organic search engine traffic to your site forever. While the initial investment can seem substantial, the long term benefits are invaluable.
SMN Solutions Group offers a systematic approach to search engine optimization and only uses ethical, long term methods to achieve better position online.
Search engine placement relies on both on-page optimization of a website as well as incoming links to a website from relevant sources across the Internet. To achieve long term success with major search engines SMN Solutions Group uses a process that starts with research and analysis and is followed by an initial SEO strategy that focuses on both on-page optimization and laying a solid foundation of backlinks. After the initial SEO strategy has been implemented, SMN Solutions Group will use an aggressive monthly link building plan to continue the advancement of the SEO plan.
PHASE I INITIAL SEO
The Initial SEO phase consists of research and analysis, and a full website audit that is completed up front, before embarking on the link building campaign. Once the website has been optimized, the SMN Solutions Group will complete the initial SEO phase by laying a solid foundation of incoming links.
Each step in this process is explained in detail below.
- Research and Analysis
- Full Website Audit
- Link Building Foundation
RESEARCH AND ANALYSIS
Step I – Keyword Research
The research and analysis phase begins with keyword research. SMN Solutions Group will work to generate keyword phrases (consisting of two to four words) that will be used throughout the SEO campaign. SMN Solutions Group will determine which keywords are relevant to the site and begin a marketing assessment. The final selection will be three main keyword phrases. The final keywords selected will be guided by which products/services you want to promote, and will give you the best ROI, combined with our analysis of traffic levels and current number of search results for keywords related to your site.
Step II – Competitive Analysis
Once keywords have been targeted, SMN Solutions Group will perform a competitive analysis of the top 3 competitors for your highest priority keyword phrase(s). This will include an analysis of both your competitors’ on-page optimization and incoming links. This will help develop a rough estimate of the amount of incoming links required to be competitive, and provide additional insight for on-page optimization.
Step III – On-Page Analysis
SMN Solutions Group will analyze your website to determine design flaws and factors within the site that can have a potential negative impact on any SEO effort. This includes a W3C compliance check and a full layout and design analysis.
Step IV – Current Status Check
SMN Solutions Group will provide an initial search engine ranking report to check the website’s initial position for the targeted keywords within the top 3 search engines. Additionally we will also check the website’s current incoming links in both Google and Yahoo Site Explorer.
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